A financial plan built around your whole life, not just your portfolio.
Self-directed investing, automated portfolios, and dedicated wealth management — all under one roof, held to a fiduciary standard, with fees you can actually read in one sentence.
No account minimum for brokerage & IRAs · SIPC-protected brokerage accounts
However hands-on you want to be, we've built for it.
From full self-direction to a fully dedicated advisor — the same research, tools, and fiduciary standard back every path.
Self-Directed Investing
Trade stocks, ETFs, options, and mutual funds with full research and charting tools. $0 online equity trades.
Learn moreAutomated Investing
Goal-based portfolios, built and rebalanced automatically. Start with as little as $10, no advisory calls needed.
Learn moreDedicated Wealth Management
A named advisor, a custom-built and tax-managed portfolio, and a plan for your whole balance sheet. $250K minimum.
Learn moreRetirement & IRAs
Traditional, Roth, and Rollover IRAs, plus retirement income planning that goes beyond a savings number.
Learn moreProfessional-grade tools, without the learning cliff.
Trade stocks, options, ETFs, and mutual funds with real-time research, screeners, and charting — or hand it off entirely to an automated portfolio that rebalances itself.
- $0 online commission on U.S. equity & ETF trades
- Independent research from multiple providers, included
- Automated portfolios starting at $10, 0.35%/yr
See where your retirement actually stands.
Open a Traditional, Roth, or Rollover IRA in minutes, then use the same planning tools our advisors use to see whether you're on pace — and what changes if you're not.
- Traditional, Roth & Rollover IRAs, no account fee
- Retirement income planning, not just a savings target
- Free consultation to review your plan, no obligation
A dedicated advisor, not a call center.
As your assets grow, so does the depth of the relationship — from automated portfolios to a named advisor and, eventually, a full planning team.
Guided Portfolios
- Automated, goal-based portfolio
- In-app support, 7 days a week
- Automatic rebalancing
Wealth Management
- Dedicated advisor, direct line & email
- Custom-built, tax-managed portfolio
- Full financial & retirement plan
Private Wealth
- Dedicated team incl. tax & estate specialists
- Multi-generational & trust planning
- Access to alternative investments
Retirement is one chapter. We plan for the whole book.
Estate transitions, education costs, tax-aware investing, and retirement income — a plan is only useful if it accounts for how your life actually changes.
- Estate & trust coordination with your attorney
- Education savings (529) projections
- Tax-loss harvesting & charitable giving strategy
Based on your current savings rate and target retirement age
Advice that's legally required to be in your interest.
Not every firm you call an "advisor" has to work for you. Ours does — by law, on every advisory account.
Fiduciary duty
Our advisory services are held to a fiduciary standard — legally required to act in your best interest, not just suitably.
Transparent fees
One advisory fee, disclosed up front. No hidden commissions, no surprise charges buried in a statement.
Regulated & protected
SEC-registered investment adviser; brokerage accounts carried by a FINRA/SIPC member, protected up to applicable limits.
Markets & planning, in plain English.
Commentary from our investment team — written for people with a life to run, not a trading desk.
What a rate-cut cycle usually means for a diversified portfolio
A look at how equities and bonds have historically responded in the twelve months after the first cut.
The withdrawal-order question nobody asks until year one
Taxable, tax-deferred, or Roth first — the sequence you draw from can matter as much as how much you saved.
Tax-loss harvesting: worth the complexity, or not?
When it actually moves the needle on an after-tax return, and when it's not worth the paperwork.
What clients notice first isn't the returns.
"My advisor actually picks up the phone. After two firms that treated me like a ticket number, that alone was worth switching for."
"For the first time, retirement feels like a plan instead of a guess. We know our number, and we know the path to it."
"Clear fees, clear answers — no jargon, no pressure. I finally understand what I'm actually paying for."
Frequently asked questions.
How much does Pragma Wealth cost?
Self-directed brokerage and IRAs have no account fee and $0 online equity trades. Automated portfolios run 0.35%/yr. Dedicated Wealth Management starts as low as 0.50%/yr and scales down as assets grow.
What's the minimum to get started?
$0 for self-directed investing and IRAs, $10 for automated portfolios, $250,000 for dedicated Wealth Management, and $2,000,000 for Private Wealth.
Is Pragma Wealth a fiduciary?
Yes, on every advisory account. Our advisory services are held to a fiduciary standard — legally required to act in your best interest, not merely a suitability standard.
Is my money protected?
Brokerage accounts are carried by a FINRA/SIPC member and protected up to applicable regulatory limits. Advisory accounts involve investment risk, including possible loss of principal, and are not FDIC- or SIPC-insured against market loss.